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A marketing strategy is a comprehensive plan covering the four Ps of marketing: product, price, place, and promotion, and whose goal is to reach potential customers.
The systematic process of defining a research question, outlining objectives, selecting appropriate methodologies, and creating a timeline and resource allocation plan before commencing the actual research activities.
A comprehensive marketing approach that addresses all stages of the customer journey, from initial awareness to post-purchase engagement. It’s a holistic strategy that aims to guide potential customers through the entire process, ensuring a consistent and engaging experience at each stage.
The practice of promoting products, services, or brands through online channels. This includes a variety of formats like display ads, video ads, search engine marketing (SEM), social media ads, and email marketing, all delivered via websites, apps, social media platforms, and other digital mediums. Essentially, it’s any form of advertising that utilizes digital technologies to reach target audiences.
The process of creating a unique identity and perception for a product or company in the minds of consumers. It involves developing a strong brand image through consistent messaging, visual elements, and customer experiences. Effective brand building aims to establish a lasting connection with the target audience, fostering awareness, loyalty, and preference for the brand.
A comprehensive plan that outlines how a company will use various media channels to achieve specific marketing and communication objectives. App building includes of the process of creating software applications, specifically for use on mobile devices like smartphones and tablets.